BRASS.

The experience starts before the first course.

Bringing the character of a premium Mamaia restaurant into focus online: considered food, a welcoming atmosphere and a reason to book a table.

A chef carefully finishes a BRASS dish with tweezers on pale marble — 01The final touch. The first impression.

BRASS / The story

01 / THE BRIEF

Understand the business. Find the opportunity.

Client: BRASS
Sector: Restaurant & hospitality
Location: Mamaia, Constanța, Romania
Scope: Digital strategy · Website design · Content curation · Digital marketing

BRASS brings gourmet cooking into a relaxed bistro setting. Its menu pairs creative interpretations of familiar dishes with carefully chosen ingredients, from vegetables grown in its own greenhouse to matured beef and fresh seafood. The online experience needed to convey that same balance of care and ease.

The challenge

Translate a sophisticated yet approachable dining experience into a digital presence that speaks to local guests and visitors alike.

The ambition

Make BRASS easier to discover and more compelling to choose. The objective was to capture the restaurant’s culinary philosophy, showcase its menu and atmosphere, and establish a clear, recognisable presence in a competitive dining market.

BRASS burger and fries on a black tray, styled on pale marble — 02Gourmet detail. A relaxed point of view.

Steak with butter, rosemary and salt against a black surface — 03Ingredients with a story of their own.

02 / THE APPROACH

One clear idea. Every touchpoint.

Connect a visually led website, curated food and restaurant content, and a digital marketing plan around the quality of the whole dining experience.

Let the food lead.

Curated content puts signature dishes and premium ingredients at the centre of the story. Close detail gives the craft a tangible presence; wider compositions show the variety and appeal of the menu.

Bring the room into the story.

A restaurant is more than a collection of dishes. The website’s visual direction connects the food with the elegant, welcoming setting, helping prospective guests understand the experience before they arrive.

Turn recognition into interest.

The digital strategy and marketing plan connect that presentation to a wider audience. Consistent storytelling communicates what makes BRASS distinctive to both local diners and visitors discovering Mamaia.

03 / THE WORK