01 / DIRECTION
Position the experience.
Digital strategy built around gourmet cooking in a relaxed bistro setting. The brief connects culinary care, atmosphere and hospitality for local diners and visitors to Mamaia.
CLIENT CASE STUDY
HOSPITALITY / DIGITAL PRESENCE
BRASS.
The experience starts before the first course.
Bringing the character of a premium Mamaia restaurant into focus online: considered food, a welcoming atmosphere and a reason to book a table.
Read the brief01 / THE BRIEF
Understand the business. Find the opportunity.
- Client
- BRASS
- Sector
- Restaurant & hospitality
- Location
- Mamaia, Constanța, Romania
- Scope
- Digital strategy · Website design · Content curation · Digital marketing
BRASS brings gourmet cooking into a relaxed bistro setting. Its menu pairs creative interpretations of familiar dishes with carefully chosen ingredients, from vegetables grown in its own greenhouse to matured beef and fresh seafood. The online experience needed to convey that same balance of care and ease.
The challenge
Translate a sophisticated yet approachable dining experience into a digital presence that speaks to local guests and visitors alike.
The ambition
Make BRASS easier to discover and more compelling to choose. The objective was to capture the restaurant’s culinary philosophy, showcase its menu and atmosphere, and establish a clear, recognisable presence in a competitive dining market.
THE CONTRIBUTION
What the
work involved.
The decisions and deliverables behind the visual presentation.
02 / WEBSITE
Bring the restaurant online.
Website design centred on the menu and dining experience. Food detail and wider views of the room establish the character of BRASS before a guest visits.
03 / CONTENT & MARKETING
Tell one consistent story.
Content curation and digital marketing connect dishes, ingredients, preparation and the setting. The selected client photographs below show the visual material behind this direction.
02 / THE APPROACH
One clear idea. Every touchpoint.
Connect a visually led website, curated food and restaurant content, and a digital marketing plan around the quality of the whole dining experience.
Let the food lead.
Curated content puts signature dishes and premium ingredients at the centre of the story. Close detail gives the craft a tangible presence; wider compositions show the variety and appeal of the menu.
Bring the room into the story.
A restaurant is more than a collection of dishes. The website’s visual direction connects the food with the elegant, welcoming setting, helping prospective guests understand the experience before they arrive.
Turn recognition into interest.
The digital strategy and marketing plan support discovery by local diners and visitors. Consistent storytelling communicates what makes BRASS distinctive to both local diners and visitors discovering Mamaia.
03 / THE WORK
A taste of the experience.
Explore the imageryBRASS restaurant and food photography supplied for this project.
04 / PROJECT DELIVERY
The scope. Brought together.
A digital strategy connecting website presentation, curated content and marketing around the restaurant’s food, atmosphere and hospitality.
What came together
Digital strategyWebsite designContent curationDigital marketing
Scope described in the supplied project overview. The gallery shows client imagery and visual direction; no measured campaign results are presented here.
NEXT CASE STUDY
Nill’s
FURNITURE / DIGITAL EXPERIENCE
