From first click.
To repeat customer.

Meta campaigns, your online store and customer follow-up. Connected around a clear sales plan.

E-commerce salesMeta salesOne connected journey

How we connect the journey.

Choose a step to explore.

Offer + creative + destination

Earn the first click.

Lead with a product story people can understand quickly. Test the offer, message and creative together, then send the click to the right place.

The question we ask

Does the ad give someone a clear reason to explore?

E-commerce sales

Make the next
step feel easy.

A good campaign needs somewhere good to land. We look at the shopping experience as a whole, from the first product view to the next order.

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Product pages

Clear benefits, useful product detail and a consistent message from the ad to the store.

Mobile shopping

Navigation, page speed and buying decisions designed around the way people actually browse.

Checkout & follow-up

Review the path to purchase, then plan relevant recovery and post-purchase messages.

Meta sales

A reason to notice.
A reason to buy.

Facebook and Instagram campaigns built around your offer. Creative, product information and measurement work together, with a clear plan for what to test next.

Discuss your Meta campaigns

Campaign direction

A Sales objective, a clear offer and a test plan shaped around your products, audience and budget.

Creative & catalogue

Develop ad concepts, test useful variations and check that product information supports the campaign.

Purchase measurement

Review Meta Pixel and Conversions API events, customer-data settings and duplicate-event handling.

Tracking is checked against the agreed customer-data and consent settings. When the same purchase is sent by the browser and server, it should be counted once.

How we measure

Know what is working.

Start with the business question. Then agree the numbers, sources and comparison period that will help answer it.

The measures used to review sales performance, what they mean and where they are checked.
Measure	What it tells us	Where we check
Orders	Completed purchases, reviewed alongside cancellations and returns.	Store order records
Net sales	Product sales after discounts and returns, separate from shipping and taxes.	Store sales reports
Store conversion	The share of store sessions that lead to an order.	Store analytics
Customer acquisition cost	Agreed acquisition costs divided by new customers, using the same period and scope.	Costs + customer records
Return on ad spend	Ad-attributed revenue divided by advertising spend, with the attribution window stated.	Meta Ads Manager + store reports

One order. Different views. Store reports record sales. Advertising reports assign credit according to their attribution rules. We compare both with matching dates and clear definitions.

Revenue is only part of the picture. We read results alongside product costs, returns, fees and advertising spend. Return on ad spend is not the same as profit.

Our measurement references

Our approach follows current platform guidance. The final setup depends on your store, accounts and agreed scope.

Sales stories

The work, with the evidence.

Sales case studies will be added here when client-approved results are available to share. Explore our current work for project briefs, creative direction and delivery.

Explore current case studies

Your next move

Let’s build your sales plan.

Start with your products, your customers and where you want to go.

Discuss your sales plan

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